Maureen’s journey to activism
My role: Conceptualization - Script Writing - Talent Sourcing- Editor - Animation - Sound Design
“There's light at the end of the tunnel, and I want to be alive to see it.” - Maurine Murenga.
After her diagnosis with HIV, Maurine was told she only had 6 months to live. Now, over two decades later she is living a normal life thanks to the work of The Global Fund.
Using Maureen’s interview with ONE in July of 2022, I transformed her story in her own words to an animated video that highlights how she came to be one of the most vocal advocates for the Global Fund.
The results? This video was viewed over 50,000 times and its engagement rate was over 40% better than ONE’s average video performance.