Hey! Anna here.

I'm a creative strategist and storyteller with a background in design, a sharp eye for brand, and a track record of bringing big ideas to life across channels. Most recently, I served as Creative Manager at the ONE Campaign, turning strategy into short-form video that earned 1.5M TikTok views, grew Instagram engagement by 71%, and helped drive real policy change.

Now, as a Content Specialist at Capital One, I'm bringing that same creative energy to a new stage, producing video, designing graphics, and leading internal campaigns from concept to completion.

My process is fueled by audience insights and data-backed experimentation. Whether I’m video producing, illustrating, animating, photographing, directing, or even in front of the camera, I’m passionate about creating content that informs, inspires, and makes an impact.

What I do:

Expand each item and follow the links for examples.

  • How do you summarize 20 years of campaigning in under 3 minutes? The result was this video, which coupled archival footage from throughout ONE’s history with a fresh mission and vision statement. Oh, and also Harry Styles.

    Check out the full video here

  • I’m more than your average video editor. I also work with illustrations to create animated works of art.

    See example “How to Save 20 Million Lives” here

  • Videos and graphics, are only as strong as the photos they showcase. Luckily, I know my way around a camera as well.

    See some of my shots here.

  • I partner with designers and campaign teams to transform big ideas into strategic campaigns with a distinct visual identity.

    See ONE’s 2021 education campaign as an example.

  • I worked alongside designers to codify crucial elements of ONE’s video brand. From lower thirds and logos to specific photography styles, I understand what makes our brand unique and effective.

    See the complete video brand guidelines here

  • Whether I’m breaking down policy or pitching punchlines, I love bringing ideas to life on camera — always aiming to inform, entertain, and keep it moving.

    Here’s a few examples of my on-camera experience.

More of my work:

Click each project to learn more:

https://annakooken.me/global-learning-crisis