A global campaign to spotlight the scale of the global learning crisis, leading up to the Global Education Summit
My role: Conceptualizing - Art Direction - Illustrator - Video Producer
Policy brief
This campaign relied heavily on data. The brief highlighted that in 2021 alone, a staggering 70 million children will reach their 10th birthday without the ability to read and understand a simple story. This age would normally be a critical milestone when children transition from ‘learning to read’ to ‘reading to learn’. It is a moment that creates the doctors, teachers and scientists of tomorrow.
One of the first products we launched was a policy brief in English, with French and German versions too.
Story gathering
We wanted to balance the data-heavy campaign with personal stories to help humanize the issues. Working with 4 photojournalists in Africa, we captured 16 stories of both students and teachers emphasizing how they were dealing with the COVID-19 pandemic. These stories provided authentic and compelling content to maintain engagement throughout the 6 month campaign. They were also featured on the Lost Potential Tracker.
Photographer: Abiodun Shokenu, Nigeria
Photographer: Arlette Bashizi, DRC
Photographer: Arlette Bashizi, DRC
Photographer: Sylvain Cherkaoui, Senegal
Photographer: Sylvain Cherkaoui, Senegal
Photographer: Arlette Bashizi, DRC
Photographer: Mwangi Kirubi, Kenya
Photographer: Arlette Bashizi, DRC
Photographer: Abiodun Shokenu, Nigeria
Photographer: Arlette Bashizi, DRC
We added illustrative elements on photos to express key parts from the stories
A truly global campaign
Stunts and activities were held in Kenya, UK and France, and postcards were delivered to EU and Swedish ministers. We produced all of the creative assets to deliver a consistent and cohesive identity for all activities wherever they took place in the world.
Parvis des droits de l’Homme. Trocadero, Paris, France. Photographer: Julie Glassberg (June 2021)
Postcards for Swedish and EU ministers
UK Youth Ambassadors in Parliament Sq. London, UK (July 2021)
ONE Champions in Nairobi, Kenya (July 2021)
ONE Champions with Deputy Chief of Staff of the President Ruth Kagia, Nairobi, Kenya (July 2021)
Parvis des droits de l’Homme. Trocadero, Paris, France. Photographer: Julie Glassberg (June 2021)