Vaccine equity explained with burning dollhouses
My role: Conceptualization - Script Writing - Director - Sound Design - Launch Strategy
We have a growing arsenal of tools to fight COVID-19. But we still lack the political will and systems needed to ensure everyone on earth has access to them over the long-term. Safe and effective vaccines are widely available, so why aren’t vaccination rates increasing everywhere in the world? It comes down to three factors: demand, distribution, and last-mile logistics of getting shots into arms. Rich countries bought the majority of the initial supply of vaccines, leaving low- and lower middle-income countries out of the market for far too long.
Two years into this pandemic it seemed nothing would work to convince leaders to have a strategic, global response to COVID-19. So we blew up some dollhouses to try and get their attention (naturally).
This video alone reached over 5.7 million people around the globe and was alone responsible for nearly 3,500 new ONE supporters.
Video was co-produced by Across the Bridge Productions based in Baltimore, MD.