The Pandemic’s latest Decepticon

Did you know that #Omicron and Transformers (yes, those Transformers 🚗) have a lot in common? The latest COVID-19 variant, Omicron, is the pandemic’s latest threat against us. And by hoarding the supply of COVID-19 vaccines, world leaders are only allowing variants like Omicron to continue to grow and spread.

When the Omicron variant was announced on Monday Nov. 29th, 2021, I scripted, filmed myself, edited and animated a video to be published on Friday of the same week without sacrificing quality. This video went on to be the most successful organic piece of content for the whole year. 

The results? This video was viewed over 5.7 million times across all channels and was shared over 1,800 times.