ONE Minute On
My role: Creator - Videographer - Director - Script Writing - Animator - Launch Strategy
ONE’s CEO Gayle Smith has been in the development sector for decades. To share her wisdom on the topics ONE campaigns on, I sit down with Gayle and challenge her to break down our issue areas in one minute or less.
Since its launch in June of 2022, this series engagement rate is 25% higher (including 63% higher on Twitter alone), and reaches 29% more people than all ONE videos from the year 2022.