We are ONE World
I joined ONE at the very start of the COVID-19 Pandemic. The creative team and I were tasked with a difficult task. How does a global organization that focuses on global health create content about the pandemic in a way that fosters community, despite the world being more separated than ever?
ONE’s ask: To call on world leaders to work together to deliver a solution to the pandemic that includes everyone, not just wealthy countries.
Some initial logo mockups:
From this:
To this:
Developing the hero image:
We worked with artist Arnelle Woker in London to develop our signature illustration for this campaign
And adapted that into gifts for artists and talent that participated in our Pass the Mic campaign:
