Hey! Anna here.

I’m a social-first video producer and creative storyteller with a background in design and a sharp eye for brand. I create content that’s bold, data-driven, and built to connect. At the ONE Campaign, I own the entire creative process, turning big ideas into eye-catching short-form video that earns attention and drives action. My work has earned over 1.5M views on TikTok, grown our Instagram by 71%, and helped bring policy wins to life.

My process is fueled by audience insights and data-backed experimentation. Whether I’m video producing, illustrating, animating, photographing, directing, or even in front of the camera, I’m passionate about creating content that informs, inspires, and makes an impact.

When I’m not creating something new, you’ll find me gardening while jamming to Daft Punk, or strolling Capitol Hill with my pug, Tulip.

What I do:

Expand each item and follow the links for examples.

  • How do you summarize 20 years of campaigning in under 3 minutes? The result was this video, which coupled archival footage from throughout ONE’s history with a fresh mission and vision statement. Oh, and also Harry Styles.

    Check out the full video here

  • I’m more than your average video editor. I also work with illustrations to create animated works of art.

    See example “How to Save 20 Million Lives” here

  • Videos and graphics, are only as strong as the photos they showcase. Luckily, I know my way around a camera as well.

    See some of my shots here.

  • I partner with designers and campaign teams to transform big ideas into strategic campaigns with a distinct visual identity.

    See ONE’s 2021 education campaign as an example.

  • I worked alongside designers to codify crucial elements of ONE’s video brand. From lower thirds and logos to specific photography styles, I understand what makes our brand unique and effective.

    See the complete video brand guidelines here

  • Whether I’m breaking down policy or pitching punchlines, I love bringing ideas to life on camera — always aiming to inform, entertain, and keep it moving.

    Here’s a few examples of my on-camera experience.

More of my work:

Click each project to learn more:

https://annakooken.me/global-learning-crisis